In 2013, Butterbing founder and overall dessert lover Simone Clark walked into her local IGA, and picked out the ingredients that were going to help her take over Australia’s taste buds. The journey started as an honesty fridge on her front porch, and selling an assortment of pastries to local Melbourne cafes.
Simone’s hard work, dedication, and CEO spirit, paired with her sweet sweet baking skills, ended up being the ultimate formula for success. All of these attributes combined, led to an extremely high demand, for a certain humble cookie sandwich. A demand that became so high, Simone found herself baking for 16 hours a day, as her home oven only made 6 cookies at a time. In true Simone fashion, she knew that personalisation was key – getting on her bike and hand delivering orders.
NOW YOU CAN SAMPLE ALL OF SIMONE’S WORKS OF ART AT ANY OF OUR STORES.. PERFECT TO GO ALONGSIDE OUR CAMPOS COFFEE….